Kill COD drop-offs and maximize margins. The zero commission payment gateway designed to scale with your D2C brand.
Integrating UPI natively into a Direct-to-Consumer (D2C) brand means optimizing the very last step of the user journey. It's about providing a checkout experience so fast and frictionless that customers prefer pre-paying over selecting Cash on Delivery (COD).
For D2C brands in India, COD is the biggest enemy of profitability due to high Return to Origin (RTO) rates. To convert COD buyers to prepaid buyers, the prepaid checkout flow must be flawless. Traditional gateways insert unnecessary friction—browser redirects, OTPs, and manual VPA entry—leading to cart abandonment. A dedicated, optimized payment gateway is essential for survival and growth.
SMEPay directly addresses the D2C margin squeeze with our zero commission model. Instead of paying 2% on an ₹8,000 order, you pay a flat ₹3. More importantly, our no redirect checkout uses deep links on mobile to instantly launch the user's UPI app (like GPay or PhonePe), bypassing clunky web pages entirely and converting more sales instantly.
Integrate natively into your custom stack or Shopify for ultimate control. Explore the API →
Generate dynamic QR codes for desktop shoppers to scan directly from the screen.
Zero loading screens. Push the payment intent straight to the device's UPI apps.
Reinvest your 2% savings into customer acquisition. See Flat Pricing →
Razorpay is the default choice for many, but at scale, a 2% fee eats a massive chunk of a D2C brand's profit margin. SMEPay is fundamentally built as a Razorpay alternative for brands that process high volumes of UPI transactions. By stripping away international card overhead, we provide a faster checkout for a fraction of the cost.
UPI is the most preferred payment method in India. Offering a frictionless UPI checkout reduces Cash on Delivery (COD) orders, directly lowering Return to Origin (RTO) rates and improving cash flow for D2C brands.
D2C margins are often squeezed by high customer acquisition costs. A zero commission gateway like SMEPay charges a flat fee instead of 2% of the sale, saving brands massive amounts of capital.
Yes, SMEPay offers robust API integration and plugins for platforms like Shopify and WooCommerce to provide a seamless, native checkout experience on any D2C website.
Cut your gateway fees down to zero commission and improve your conversion rates instantly.